Customer Engagement CDS Saturday - Customer Insights use case in Finance

Customer Engagement CDS Saturday – Customer Insights use a case in Finance

Widely recognized as the next step in marketing technology, a customer data platform (CDP) is the solution to the problem of disconnected customer data systems. A CDP is the key to delivering the right engagement for the right person at the right time and personalizing every customer touchpoint from marketing to sales to service.

Simply put, a customer data platform is the solution to the customer data problem. It’s a unified database that centralises customer data from all sources and is accessible to other systems. Far from simply aggregating that data, a CDP is designed to analyse this multi-source data and provide insights, recommendations, and a holistic view of each customer that’s based on data from every stage of the buyer’s journey.

In this session, The Presales solutions consultant Tricia Sinclair will be giving a full inroductions on CDP and what are the major benifits of having CDP compared to the traditinal CRM and where CRM lacks at giving that 365 view of your customers.

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